We know that successful marketing goes way beyond just promoting products or services; it’s about creating meaningful connections with your audience. Whether you’re a small startup or a large corporation, we tailor our strategies to fit your specific needs and objectives, ensuring maximum impact and return on investment.

At Identity Marketing Group, we understand the power of building brands and connecting with audiences. With a deep commitment to excellence and a passion for creativity, we work tirelessly to help businesses like yours stand out in today’s competitive landscape.
Established in Omaha, Nebraska, Identity Marketing Group has been serving businesses both locally and nationally for over two decades. Our roots in the community give us a unique understanding of the local market while our expansive reach allows us to cater to clients across the country.

Our team of seasoned professionals brings a diverse set of skills and expertise to the table, including branding, digital marketing, social media management, graphic design and more. We leverage the latest tools and technologies to deliver innovative solutions that drive results and exceed expectations.

We pride ourselves on our commitment to transparency, integrity, and customer satisfaction. We believe in building long-lasting partnerships with our clients based on trust, communication, and mutual success. When you work with us, you can rest assured that you’re in good hands every step of the way.

Whether you’re looking to launch a new brand, revitalize your marketing strategy or simply boost your online presence, Identity Marketing Group is here to help you achieve your goals.

Mark McCormackFounder / CEO

Our Values

Our vision and daily interactions with one another are influenced by the values
listed below. The fundamental principle of treating people well forms the
foundation of our culture.

Show determination.

Facing challenges is unavoidable. We demonstrate the ability to recover from difficulties.

Focus up.

We allocate our time, effort, resources, and energy towards activities that will generate the greatest effect.

Action support.

We share our opinions without regard for opposing views, but once a decision is reached.

Have humility.

We conduct ourselves with respect, honesty, and confidence, without ever displaying arrogance.

Stay strong.

We recognize that adversity is a part of life, but we maintain a positive and resilient mindset.

Discover the ventures we’ve contributed to over the years. Explore a selection from our portfolio to see the impact we’ve made.

Areas of proficiency

Branding

Promotional Products, Company Stores, Printing / Collateral, Corporate Branded Apparel, Trade Shows / Environmental, Recognition / Awards, Brand guidelines, Identity / Logo Design

Discovery

Competitive Benchmarking, Customer Research and Data, Stakeholder / User Interviews, Customer Path Development, AI Data Pull and CRM Send, Event Data Tracking

Digital

Marketing Websites, Digital Products, Ad Serving Platforms, SEO / SEM / PPC, Review Programs, Company Stores, Variable Video

Programs

Recognition Programs, Tenure Programs, Gift With Purchase Programs, CO-OP Programs, Franchise Programs, Safety Programs

Our Process

Our process consists of 5 steps, some of which are not visible to the customer.
These steps are designed to ensure the best quality of work and also protect
your brand.

01Strategic Blueprinting

This is the start of our partnership. It’s the perfect time for you to share your needs and vision for both your long and short-term goals. Following this meeting, a member of our sales team, who has extensive knowledge of our products and services, will provide you with a list of solutions and products that may suit your requirements. This stage may involve visiting our showroom, having a conference call, or scheduling an on-site visit.

02Creative Ideation & Design

We offer product experts to guide you and work with the art department to visualize your vision. We understand not every project needs mockups and we can adapt accordingly. However, multiple mockups will incur charges for the art department’s time. Presentations, estimates, and concept approvals help create sales orders for production.

03Bring Your Team

You bring your team and we will bring ours! By including all the decision makers and design team we ensure you get the most from your visit every time.We will even provide a view link for those that can’t make it after the meeting.

Our Process

Our process consists of 5 steps, some of which are not visible to the customer.
These steps are designed to ensure the best quality of work and also protect
your brand.

  • 01 Strategic Blueprinting This is the start of our partnership. It’s the perfect time for you to share your needs and vision for both your long and short-term goals. Following this meeting, a member of our sales team, who has extensive knowledge of our products and services, will provide you with a list of solutions and products that may suit your requirements.This stage may involve visiting our showroom, having a conference call, or scheduling an on-site visit.
  • 02 Creative Ideation & Design We offer product experts to guide you and work with the art department to visualize your vision. We understand not every project needs mockups and we can adapt accordingly. However, multiple mockups will incur charges for the art department’s time. Presentations, estimates, and concept approvals help create sales orders for production.
  • 03 Bring Your Team You bring your team and we will bring ours! By including all the decision makers and design team we ensure you get the most from your visit every time.We will even provide a view link for those that can’t make it after the meeting.

Our Professional Team

Our team of creative individuals excels in innovation and critical thinking. By
collaborating and leveraging our diverse skills, we tackle challenges, create
solutions, and streamline processes for our clients.

Mark McCormack

Founder / CEO

Jennifer McCormack

Owner / Accountant

Lynn McCormack

Sales Consultant

Patrice York

Sales Consultant

Kit Gough

Operations Manager

Operations Manager

Customer Service Rep

Dana Oltman

Art Dept Manager

Brad Havelka

Interactive Designer